La Boîte à Champignons

This is a 1 year work on creating the new identity of this start-up based in Paris. I designed the new brand identity, and did an evolution of the logo, the main purpose was to stengthen their image and give them many tools for their development. I created the Packagings along with the marketing director Cécile Kergrohen (website) developing a whole coherent range of products that are sold in many stores in France (including Nature et Découverte, Monoprix, Carrefour…).

I designed many adaptations of the new identity to be displayed in stores, forums, but also website and social networks.


You can see more of this work on my Behance case study :